A year of silence.Then this.
NOiD had been dormant for over a year. OFE was brought in to build the campaign that brought them back — a complete visual identity, shot and delivered to relaunch the brand into culture.
The Brief Was Simple.The ExecutionWasn't.
When a brand goes quiet for a year, coming back is not just a marketing decision — it is a creative one. The campaign has to earn the attention that the silence cost. OFE built the visual identity, the films, the stills, and the social content that gave NOiD a reason to be seen again.
The brief was not to document the brand. It was to redefine it. New aesthetic. New tone. New campaign system — built not for where NOiD had been, but for where it was going. The industry agreed. Silver Telly.
Capsule drops. One identity. No compromise.
The Film — Intention
The hero campaign film. Shot to establish the new visual language for the brand relaunch — confidence without noise, identity without explanation.
Gone for a year.Back with something to say.A new identity.Built to last.NOiD.
Culture-led. Campaign-confident. Built to re-enter the conversation and stay there.
Two Cuts.
One Campaign System.
Editorial Stills.
Hero + Four Frames.
On Set.
Behind The Lens.
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A complete campaign system.
Built to bring a brand back.
- Hero campaign film — Intention
- Secondary campaign film — NOiD White 16x9
- 3 social vertical cuts — Unfinished Business + Evergreen
- New brand aesthetic — direction and execution
- Complete look and feel for relaunch
- Consistent visual language across all formats
- Hero still + 4 campaign stills
- Consistent art direction across all frames
- Delivered across portrait, square, and landscape ratios
- Platform-formatted vertical cuts
- Optimised for Instagram and digital paid media
- Multiple aspect ratios — one production
- Executive Producers — Jordan Coe + Iain Morgan
- Creative Director — Tyler English
- DP / Editor — Ryan Williams-Abrams
- Camera Operator — Daisy Bolger
- Talent — Cheikh Tall
- Gaffer — Matt Morgan
- Lighting Tech — Justin Walsh
- Grip — Caleb Murrell
- Stylist — Daemonte Phillips
